 | A subset of Internet marketing is search engine marketing, which all strategic actions in relation to search engines means. The aim of these measures is to attract visitors for a site, thus improving the accessibility and visibility within the search results lists. The quest at the top of the search results of major search engines commonly known as Google, Yahoo or MSN Live proceedings, may, by optimization measures or by switching of targeted advertising on certain keywords, so by advertising campaigns, can be achieved. |
So search engine marketing is divided into the areas of search engine optimization and search engine advertising. Search engine marketing is becoming increasingly important because studies have shown that about 80-85% of all Internet users a new website through a search engine can find.
